PUDLO’s presence in the Middle East was established more than 15 years ago. Since then, PUDLO has been embraced by those who look for quality and performance. PUDLO modified concrete has been in use for more than 100 years in projects of various sizes and has been a trusted waterproof admixture by both international and local consultants, large and multi-national contractors, Readymix companies, major clients and developers.

In order to maintain our quality and highly recognized brand in the Middle East, we have set up and managed our first Middle East branch office and warehouse with full capacity of 70,000 bags located in Dubai Investment Park. Hence, fast delivery throughout the Middle East is guaranteed. Our presence is further strengthened by the existence of our technical team, ready to provide expert advice and assistance throughout your project.

As well as all of this, you can expect to receive first class service because your satisfaction is always PUDLO’s ultimate objective.

Dubai Fountain, one of our many prestigious projects, exhibits the performance and the reliability of PUDLO.


Sustainable materials for the built environment

DB Group embraces a 140 year legacy of materials innovation dedicated to the advancement of quality and performance in the challenging arenas of construction and industry.

Engineering materials are our business

For almost half a century, David Ball Specialist Sands has set the bar in the preparation and supply of British standard and unique, ultra-high quality sands for process testing and manufacturing. Quality that has travelled worldwide to meet the most exacting applications.

Durable construction is our strength

Research & Development is at the heart of what the Group does, harnessing the power of chemistry to enhance the long-term performance of built structures with a dynamic brand portfolio.

Concrete innovation is our passion

In the 1990s, the performance of integrally waterproof concrete was taken to a new level by DB Group as it reformulated PUDLO, the world’s first commercial concrete waterproofing admixture introduced a century before. Re-engineered around modern architectural needs, its enhanced capabilities came with the first – and still unmatched – guarantee of the completed concrete structure.

From PUDLO’s early use in the pioneering sanitation systems of Victorian London, its success story continues at the cutting edge in projects like London’s Crossrail and the celebrated Dubai Fountains.

Sustainable progress is our commitment

While being the world’s most used building material, modern concrete is not recognized as one of the most sustainable. Today’s cement and concrete industries have a consistently impressive record for carbon reduction marshalled by a strong commitment to their environmental responsibilities.


PUDLO – Part of a Quality Driven Heritage

PUDLO waterproof systems is part of DB Group (formerly known as David Ball Group), a leading specialist in high quality sands and cementitious materials for the construction industry.

Founding business, David Ball Specialist Sands, is a global market leader in ultra- high quality British Standard Reference and industrial process sands, exported worldwide for over 45 years. DB Group PS Range manufactures waterproof coatings and sealants to complement the PUDLO integral waterproofing system and for other concrete applications.

The PUDLO ethos is:

  • Service excellence
  • Materials quality
  • Technical innovation

Pioneering since its first commercial use in the 1870s, PUDLO’s unique chemistry has been sustaining iconic landmarks, as well as hospitals, hotels and homes, in corrosion-free condition for decades.

The modern business invests heavily in R&D and quality management at our state-of-the-art production centre in Cambridge. Materials quality is backed by our comprehensive engagement in every project and every concrete element relying on PUDLO, from design consultation to site inspection.

More often than not, wherever concrete is at the cutting edge, PUDLO is at the heart of it – tall buildings,record-breaking fountains and riverside basements, to green roofs, high temperature waste reactors and tsunami research facilities.

As the world’s most advanced and robustly assured system of intrinsically waterproof concrete, PUDLO continues to evolve and facilitate the engineering vision of 21st century construction.